Do I need a reservation to visit Keik Restaurant?

We do accept reservations at KEIK, but availability and policies vary by location. We recommend checking your preferred restaurant on our Locations page or contacting the store directly.

What are the hours for breakfast, brunch, lunch and dinner?

Our all-day menu is available from open to close at every KEIK location, so you can enjoy breakfast, brunch, lunch and dinner any time we are open in Doral, Kendall and Pembroke Pines.

Is Keik just a bakery, or is it also a restaurant?

KEIK is a full pink restaurant that also serves cakes and desserts. We offer an all-day restaurant menu with brunch, lunch, dinner, burgers and our viral cakes.

Do you serve burgers and dinner at Keik?

Yes. KEIK is also a great dinner option, and our menu includes several guest-favorite burgers available from open to close.

Can I celebrate birthdays or special events at Keik?

Yes, KEIK is one of Miami's favorite places to celebrate birthdays and special occasions. You can reserve a table for your group and finish with one of our signature birthday cakes.

Founders

Alejandra Romero & Wilfredo Ulacio: The Story Behind Keik

August 18, 2026 By Keik 4 min read

If you’re wondering who Alejandra Romero and Wilfredo Ulacio are, here’s the short answer: they are the co-founders of Keik, the brunch, burger, coffee and cake restaurant known for its pink aesthetic and welcoming atmosphere, with locations in Doral, Kendall and Pembroke Pines. Their story blends operational discipline, culinary creativity and a public track record that has drawn attention from South Florida and Latin American media in recent years.

From a Miami Kitchen to Three Restaurants in South Florida

It all started in 2020, when Alejandra Romero and Wilfredo Ulacio began making desserts out of a kitchen in Miami. What began as an artisanal baking project grew, over the following years, into Keik, a full-service restaurant brand that today operates under the corporation Keik Concepts, alongside its production facility and commissary, Aleana Bakery (Miami New Times).

That growth led to three restaurants across South Florida — Doral, Kendall and Pembroke Pines — each offering the same all-day menu (breakfast, brunch, lunch and dinner) and the same signature visual experience the brand is known for. The team behind Keik includes dozens of team members across the three restaurants and the Aleana Bakery production facility, which works to standardize recipes and keep quality consistent across every location.

Wilfredo Ulacio, Pastry Chef and CEO of Keik

Wilfredo Ulacio is the CEO and co-founder of Keik. With more than a decade of experience in gastronomy, he has focused on developing pastry concepts and products that combine culinary creativity with social media visibility, helping position Keik as a recognized destination first in Doral, and later in Kendall and Pembroke Pines (2001 Online).

As part of his professional development, Wilfredo took part in the Goldman Sachs 10,000 Small Businesses program through Miami Dade College, a national initiative that provides intensive business education to small business owners across the United States (Goldman Sachs). He has also served as a judge for community culinary competitions, including those organized by We Love Fiestas.

Wilfredo’s public recognitions also include the Mara de Oro Award, received in May 2021 as a pastry chef with international projection, and a recognition issued by the City of Doral in October 2024, presented by Mayor Christi Fraga, acknowledging his work building Keik as a business engaged with the local community.

Alejandra Romero, Co-Founder and CMO of Keik

Alejandra Romero is co-founder and CMO (Chief Marketing Officer) of Keik. Alongside Wilfredo Ulacio, she has been responsible for building the brand identity that defines Keik today: the signature pink visual concept, the guest experience at every restaurant, and the communications strategy that accompanied the business’s growth from a home kitchen to three locations across South Florida (2001 Online). Speaking to Miami New Times about the brand’s growth, Romero has described Keik as “a full restaurant,” offering “options for breakfast, lunch, dinner, and above all, the best desserts in the entire city” (Miami New Times).

Media Recognition

Both entrepreneurs’ work has been covered by South Florida and Latin American media. Miami New Times has featured Keik on multiple occasions, including its 2024 feature on the brand’s expansion into Broward County (Miami New Times) and a 2025 feature on the brand’s viral cinnamon rolls, where both Ulacio and Romero were interviewed directly about the creative process behind the menu (Miami New Times).

In January 2026, Diario Las Américas — a Miami-based newspaper — published a feature on the duo tied to the release of their books Cocina tu Navidad and Un viaje de emprendimiento y pasión, describing them as “a case study for anyone looking to build, scale and consolidate a food business in the United States” (Diario Las Américas). That same month, Caracol Radio — one of Colombia’s most influential news radio networks — published a piece highlighting Alejandra Romero and Wilfredo Ulacio as leading figures in Latino entrepreneurship in the United States (Caracol Radio), and Colombian newspaper El Universal covered the same book launch, describing Romero and Ulacio as the entrepreneurs who “transformed a home-based venture into a multimillion-dollar operation” (El Universal).

Years earlier, the digital outlet EN FOCO had already noted the scale of production the duo managed during the holiday season, producing more than 40,000 hallacas and more than 20,000 pan de jamón, distributed to over 40 clients — including supermarkets, restaurants and retailers — from their production facility (EN FOCO).

Authors of Two Books on Entrepreneurship

In January 2026, Alejandra Romero and Wilfredo Ulacio released two books drawing on their experience building Keik: Un viaje de emprendimiento y pasión: La dulce historia de Keik Bakeshop and Cocina tu Navidad, aimed at aspiring entrepreneurs in the food and franchise industry (El Universal).

Find Us in Doral, Kendall & Pembroke Pines

Today, Alejandra Romero and Wilfredo Ulacio’s vision lives on across three Keik restaurants in South Florida.

Keik Doral

Located at 1450 NW 87th Ave, Ste 110, Doral, FL 33172, this was one of the first Keik restaurants and remains a go-to spot for the best brunch in Doral, with the same all-day breakfast, brunch, lunch, dinner and cake menu. See Keik Doral.

Keik Kendall

At 11735 SW 147th Ave #1, Miami, FL 33196, Keik Kendall brings the brand’s signature pink experience to western Miami-Dade — ideal for brunch in Kendall with family or friends. See Keik Kendall.

Keik Pembroke Pines

At 11033 Pines Blvd, Pembroke Pines, FL 33026, this restaurant has become Broward County’s favorite spot for brunch, celebrations and custom cakes, serving residents of Pembroke Pines, Miramar, Hollywood, Cooper City and Weston. See Keik Pembroke Pines.

You can view the full Keik menu and book a table at any of our three locations: Doral, Kendall or Pembroke Pines.

Explore Their Full Profiles

For more on the people behind Keik:

Wilfredo Ulacio — CEO & Co-Founder, Goldman Sachs 10,000 Small Businesses program participant (Miami Dade College)
Alejandra Romero — Co-Founder & CMO